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How to Never Forget the Why Behind Your Project

How to Never Forget the Why Behind Your Project

So on the way to Vegas, we rented  a tablet and watched The Founder. I worked at McDonalds for nearly a decade and really wanted to see this movie. I am so glad I did, it was very well done, but oh wow did it ever make me upset.

Now before I get into this, I just want to say, by no means am I bashing McDonalds. That is not my intent, and plenty of people do that already. Like I said I worked there for nearly 10 years and they really do become your McFamily. I moved up through the company, and really do believe in the company. They do plenty for the community and it really is all about family.

I have to say though, that if the movie told the story correctly then I am upset. Ray Kroc is not the man I imagined behind such a family inspired restaurant. I won't get into too much detail just in case you haven't seen the movie yet, but basically he did not have the same vision that the McDonald brothers did. Rather than focusing on family, he focused on the brand. He was rather sneaky in his dealings and wanted to make the restaurants bigger no matter the cost. He forgot why that restaurant was such a success in the first place. Yes he built an empire that is one of the biggest name brands in the world, but at what cost?

So here is my creative tip for you today! Never forget the why behind your project. Yes as you continue to grow in your  own company it will be easy to forget why you started it in the first place. You may look back at the beginning and realize that you and your company don't have the same mission statement anymore. What made people fall in love with your company, may not be part of your brand anymore. It can either make or break you.

So in order to remember the why behind you and your business here are some tips:


  1. Write out a mission statement. Have it somewhere where you will see it regularly. It will help remind you of why you started the business in the first place. It may change over time, but try to keep the heart of it the same.
  2. Create a business plan every year. Sit down, look at what you accomplished. See what worked really well for you and what didn't. Find out why people love what you are selling. As long as it is something you still love to do, then keep going with it!
  3. Keep your original product. This is the product that started it all. Maybe it was a blog post, a physical product or  a digital product. Whatever it is keep it. This is what got you motivated to move forward with your plans. This is what inspired you. Keep it and treasure it always.


Has your business changed over the years? Did it change for the better? Let me know in the comment section below!




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